SEAT 2007 - Roadshow Geneva - contents
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To launch the new 'Ypsilon' car, Lancia asked thebigspace to create an interactive installation for their showroom in Paris.
Sounds and graphics, inspired by the world of fashion, move to the rhythm of the visitors inside the showroom: the installation is set to react to any type of sound: music, talking, clapping, blowing. When someone touches the screen, a finger-painting application opens up - the plasma screen becomes a digital painting canvass; by choosing one of sixteen digital brushes, the user is able to create their own personal interpretation of the Lancia Yplsilon car. Once satisfied with their creation, the user may print it and take it home, as a souvenir to remind them of their first encounter with the new lancia model.
Users were able to design car, choosing from 16 different patterns, arranged horizontally at the bottom of the screen.
Below: Stills from the Miss Ypsilon animations; in one, the more noise made in-store, the more flowers grew on-screen. In the other, the more noise made in-store, the more design products appeared around Miss Ypsilon.
More info on the Fiat Lancia campaign
Blowing Gently is a reflection on ephemerality. The visitor is faced with a minimalistic set-up featuring a large, monolithic object from which two polished aluminium rings curiously protude. The aluminium rings evoke the memory of a nostalgic childhood trinket, the soap-bubble toy, thus hinting at the mode of interaction: the subtle action of blowing. Visitors become an integral part of the installation, as it is their breathing that unfolds a chain of events.
By blowing at different lengths and intensities, visitors create and inflate male and female creatures, which subsequently seem to float off into space. Each creature has an individual behavior that causes different reactions when they collide with one another. Eventually all creatures fade away, disappear into a void or simply pop.
Ballet Kiel This is a DVD production for the Ballet Kiel and especially for my friend Mario, who is the director of the ballet. As you expect, the content consists of condensed versions of dance performances he made.
Apart from video-cutting i made this typo-animation which is triggered by slow-motion movement of a dancer. I used this principle already for the stage design of ich² but mario just loved it so much and decided to take it as his branding. There we go, i made a hi-res version using pixel-motion frameblending for nice slow-motion of lisa. The letters are actually generated by a program i wrote in vvvv. You simply feed in some video and according to the amount of bright pixels it will generate the typo animation. The letters are taken from the words ‘Ballett Kiel’ and ‘Mario Schröder’ to have some sort of relation.
The following excerpt was the basis for the menu design of the dvd.
More info on wirmachenbunt
>> Check video.
Wrong Plug is an interactive space generated by a wrong gesture. By inserting a plug in the wrong outlet.
It's an attempt to generate new kinds of relationships, interweaving the wires of various media that reproduce them, thus performing a deviation.
Wrong Plug consists of a 90° angle-tilted camcorder facing a group of vertical elastic stripes. The video signal of the camcorder is translated into an audio stream, exploiting the horizontal scanning of the image used by digital camcorders.
When the elastic stripes are displaced from their vertical position of equilibrium, the video signal that describes them modifies itself, generating new frequencies into the audio stream.
Simultaneously, an application developed using Processing draws on a screen digital vertical stripes that modify their width and colour according to audio stream.
In the space included between the projection of the digital stripes along with the frame containing the elastic stripes, lies the space of interaction, the place of a natural interface that allows the physical experience and the transmitted media to comunicate.
Thus, manipulating the elastic stripes, the user feeds a circular process that involves sound, images and space.
Color Vision, installed at the Museum of Perception, in Rohrbach (Austria), allows the visitor to change the room colour with the position of his body. Each posture symbolizes a different status like activity, calmness, reflectiveness and is visualized by different colours.
Wind to Light is an experimental site-specific installation illustrating alternative, sustainable ways of harnessing energy that will explore the power of the wind in the city, visualising it as an ephemeral cloud of light.
The installation is custom built, using 500 mini wind turbines to generate power, which illuminates hundreds of mounted leds, creating firefly-like fields of light, with wind visually interpreted as electronic patterns across the installation.
Wind around the southbank generates the power, creating a unique and thought-provoking light art piece that will delight all ages.
http://www.studioroosegaarde.net/video.php?video=4D-Pixel_(640x480).flv
4D-Pixel 4D-Pixel is a smart surface which physically reacts to your voice, music and shows relievo letters. This interactive sculpture is a merging of electromagnetics, software and electronics. The dynamic of the wall is made of hundreds of pixels which react on the dynamic in soundfrequencies.
This way there is a direct relation between the human activity and the appearance of the surface; in this fusion between body and machine.
Flow 5.0 is an interactive landscape made by Daan Roosengaarde, out of hundreds of ventilators which reacts on your sound and motion. By walking and interacting the visitor creates an illusive landscape of transparencies and artificial wind.
Moving through Flow 5.0 the visitor becomes conscious of himself as a body, in a dynamic relation with space and technology.
More info on Flow 5.0
L.A.S.E.R. TAG gives the ability to project messages up on the sides of buildings is redolent of the movie scenes found in the film Blade Runner, based on a Philip K. Dick short-story. This sort of thing can’t help but send the imagination soaring for subversive artists — it looks like a quick shortcut into shouting a message out to loads of people. They’ve designed a system system to allow people to draw messages with a laser-pointer in real-time, even, and added on software to create some stylistic touches to make the drawn lines “drip” digital paint down the walls.
“The Graffiti Research Lab is dedicated to outfitting graffiti writers, artists and protesters with open source tools for urban communication. The goal of the G.R.L. is to technologically empower individuals to creatively alter and reclaim their surroundings from commercial and corporate culture. G.R.L. agents are currently working in the lab and in the field to develop and test a range of experimental technologies for the state-of-the-art graffiti writer.”